The ad tech company is working with investment bank Centerview Partners on the process — which could also include a debt refinancing — according to people familiar with the matter.
| Tune into The New Normal today at noon ET. This week's guest is BuzzFeed News media editor Craig Silverman. He will chat with Digiday editor-in-chief Brian Morrissey about the site’s longtime coverage of disinformation and how it applies to both the coronavirus pandemic and the wave of protests sweeping the nation. Register here. MediaMath, an ad tech company that competes in the same space occupied by much larger tech giants like Google, Amazon and Adobe, is exploring a possible sale. Since 2007, the New York-based company has raised more than $500 million in funding. Now, MediaMath has appointed investment bank Centerview Partners to explore its strategic options, which could include a debt restructuring or a potential sale, according to people familiar with the matter. Read more below. MediaMath largely works directly with advertiser clients, and recently, it sought to gain a position in the fast-growing connected TV space, signing a measurement partnership with TVSquared in April. Disney has created a new advertising program called Disney Hulu XP for advertisers to buy ads across Hulu and Disney’s digital video inventory. Brands' messages of support in the wake of George Floyd’s death have turned anti-racism into a PR exercise. By using emerging technology like camera drop kits, publishers' branded content studios are able to maintain the fidelity of quality that campaigns had prior to the pandemic. IBM's CMO and svp of sales, Michelle Peluso, spoke with Digiday about ways for marketers to manage through a crisis as well as when she believes advertising spending will return. Other things to know about The nature of work is changing. Stay up to date on the transformation of the workplace, including new technology, the evolution of spaces, an emphasis on wellness and much more, by signing up for our weekly Future of Work Briefing here. Download this white paper to learn about creative data, and how it can be used for optimizing creativity. Read exclusive interviews with digital agency Huge and boutique branding agency Ikon. Sponsored by Datasine. | | |
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| The Programmatic Marketer | | MediaMath explores a possible sale | | The ad tech company is working with investment bank Centerview Partners on the process — which could also include a debt refinancing — according to people familiar with the matter. | | |
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howdy! howdy! howdy! | Sponsored by OneTrust | | New report: WTF is consent management? | | GDPR and the California Consumer Privacy Act are in full swing, and cookies are disappearing. In a new guide, learn how publishers and advertisers are using consent management systems to swiftly collect and record user opt-in decisions and adhere to regulations. | | |
howdy! howdy! | Future of Work | | 'The boundaries have broken': Employers deal with the reality of workers bringing their 'whole selves' | | ven as employers have touted “bring your whole self to work” theorems over the past couple of years, it’s forgotten that that privilege has only really been afforded to a few. For many, bringing your whole selves to work isn’t an option. And the realities of the current work-from-home brigade mean that many haven’t been given a choice: When work is literally in your home, how do you keep it at arm’s length? | | |
| | | TheScore CEO John Levy on why sports betting is going mainstream | | Consuming sports and betting on them usually happen in two different places. "If you look at the traditional way sports betting has been launched in Europe and even in North America -- in the offshore and black markets -- how people bet is through betting apps," according to John Levy, CEO of theScore, a Canadian sports media company. Those apps aren't where betters get their actual score lines and injury updates; they're where gamblers turn to once they've watched the game or read about it elsewhere. His company is looking to bridge that gap. |
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