Meet the 2022 co-chairs + start building your winning portfolio.

Susan O’Brien
Chief Brand & Customer Officer
Canadian Tire Corporation

Susan O’Brien oversees all aspects of CTC’s brand, aligning the curation of the entire customer experience across all channels. She has played an integral role in the reinvention of the Canadian Tire brand through award-winning programs like We All Play for Canada and Tested for Life in Canada, as well as the launch of Triangle Rewards – Canada’s fastest growing loyalty program – and one of the most strategically important initiatives in the history of CTC. O'Brien was also named one of strategy’s 2019 Marketers of the Year.

Tracey Cooke
Head of Marketing and Commercialization
Nestlé Canada

Tracey Cooke has a track record of nurturing strong teams, orchestrating organizational change and developing emerging in-house practices to deliver consumer centricity at the core. In addition to her role at Nestlé Canada, Cooke is also Leader of the Centre for Marketing Excellence, a multidisciplinary team focused on driving consumer-first thinking, accelerating change and capability building in marketing, including Consumer Insights & Strategy, eBusiness, Category Analytics, Packaging, Agency/Tech Partnerships and more.