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Best Practices in Sales & Marketing
11 ideas to energize your marketing emails Email marketing is a more frequent tool for businesses, which makes it increasingly important to come up with creative and interesting ways to attract customers. Members of Forbes' Young Entrepreneur Council share their ideas for email marketing that include using images, polls, timely humor, community event promotion, customer comments, or even admitting to an error in a previous email. Full Story: Forbes (tiered subscription model) (10/3)
How brands can reap rewards with mobile tours Mobile tours that include pop-up shops, branded vehicles and other in-person events create "a tangible shared experience between a customer and your brand" that can be enhanced with interactive elements such as product sampling or prizes, writes Ralph Failla, Inspira Marketing Group senior account director. Failla offers tips on mobile tour effectiveness, such as mining data to develop concepts and personalize the experience, collecting data to yield consumer insights and "integrating photo ops and giveaway contests to spur social sharing and hashtags for tracking." Full Story: Adweek (10/3)
SL Green, Giorgio Armani start sales at residential project SL Green Realty and Giorgio Armani have have started to sell condominiums at the Georgio Armani Residences, the designer's first residential interior design project in Manhattan. The residences are set for completion in Summer 2024." Full Story: Connect CRE (10/2)
3 ways to nail Gen Z engagement with generative AI Founder of customer loyalty platform Insider and Generation Zer Ashi Bhat explains three ways marketers can engage her peers using generative AI, including using it to show diversity in their marketing content. Chatbots powered by generative AI appeal to Gen Z's desire for personalization while interactive creative experiences like Coca-Cola's "Create Real Magic" campaign tap into the generation's wish to be seen as creators, Bhat writes. Full Story: Ad Age (tiered subscription model) (10/4)
Fair & Equitable Housing
Forest Service offers land for housing in Colorado The U.S. Forest Service is partnering with local governments and a private developer to create affordable housing units on Forest Service land in Colorado's mountain towns. The initiative aims to address the housing affordability crisis. Full Story: WFAE-FM (Charlotte, N.C.)/CPR News (10/4)
Legislation & Regulation
Construction job gain a bright spot in Sept. economy Construction jobs and pay increased last month, according to ADP, offering a bright spot among mixed economic indicators. Construction's gain of 16,000 jobs contrasted with losses in other industries, and other categories of activity across the services and manufacturing sectors varied from growth to contraction. Full Story: For Construction Pros (10/4)
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