Hi John,

With the industry shifting away from third-party identifiers, programmatic ads have become more essential than ever. In fact, we forecast that over 90% of digital display ad dollars will transact programmatically this year. It’s a testament to how much advertisers rely on and prefer this method. 

Join me (register here) as we explore these insights and more from our latest programmatic ad spending forecast. I’ll share how the landscape is evolving, from the shift toward first-party data and alternative data sources to the reasons behind the surge in programmatic video ad spending, and what’s happening at the device level.  

Reserve your seat today for Wednesday, March 27, 2024 at 11am ET / 8am PT.

See you soon,
Evelyn Mitchell-Wolf
Senior Analyst
EMARKETER

This Meet the Analyst Webinar is made possible by StackAdapt.

P.S. Please forward this invite to colleagues who are interested in programmatic ad strategy.

Interested in sponsoring a webinar? Email advertising@emarketer.com