Foodwise | June 7, 2024 | View as Webpage

Next-Generation Farmer Ramon Rojas Prepares to Steward the Family Legacy

On Thursday mornings at the Ferry Plaza Farmers Market, Ramon Rojas extends a bright invitation of freshly cut fruit and lively tunes to shoppers at Rojas Family Farms’ stand. Having grown up having what he calls the “best of both worlds,” living between the city and the farm, Ramon is starting to follow in his parents’ footsteps, becoming the face of the business at the farmers market. 


In the United States, nearly 40% of farmers are above the age of 65, so now more than ever, it’s critical to steward the next generation of farmers. Ramon’s parents, Ramon Sr. and Sonia Rojas, are still leading the family farm and business, but Ramon Jr. has taken on more responsibilities in the last couple of years, as he considers his future. 

Read more

This Week's Picks

Blenheim apricots | Corn | Thai basil| Crookneck squash | Anemones | Rainier cherries | Fava beans | Spicy yuba noodles | Broccolini | Tayberries

See more picks

Tomorrow! Foodwise Volunteer Orientation at the Ferry Plaza


Make friends, gain skills, and give back by volunteering with Foodwise! Join us at the Ferry Plaza Farmers Market on Saturday, June 8, at 10 am to learn about ways to get involved in our farmers markets and education programs.

Sign up

Thanks for Celebrating Juneteenth on the Waterfront!


We're full of gratitude for everyone who joined us at Juneteenth on the Waterfront last Saturday to kick off a month of celebrations in San Francisco! See highlights from the event on Instagram and stay tuned for our next Pop-Ups on the Plaza event on August 17

See highlights

Final Stretch to Save Market Match


With your support, Market Match/CNIP funding has been reinstated in the state legislature's joint budget proposal, pending the Governor's approval. This is a big win, but the fight is not over! As the budget is being finalized, please urge Gov. Newsom to save CNIP and protect food access for all.  

Act now

Work with Us! Foodwise Education Coordinator


Sustainability Service Corps is accepting applications for the AmeriCorps 11-month fellowship program, with Foodwise as a host partner site. The program offers a monthly stipend, healthcare benefits, UC Climate Stewards certification, and a $10,000 Education Award.

Learn more and apply

Love on a Plate – Riblets with a Twist


At the Foodwise Classroom, Brownie Sims shared this recipe featuring products from her business, The Final Sauce, plus mushrooms, arugula, and blackberries from the farmers market.

Try the recipe

Ferry Plaza Farmers Market: Featured Vendors

La Cocina Pop-Up: Ceviches and More at Pacifico

On Saturdays in June, visit Pacifico, founded by Lau Gelvez, at the La Cocina stand for seafood and vegan ceviches, arepas, and more.

Meet Pacifico

Enter to Win an Acme, Frog Hollow, and Tomales Creamery Gift Basket!

On Saturdays in June, support all three market stands to enter to win a bountiful gift basket full of goodies and swag from each vendor ($230 value).

Learn more

Mission Community Market: Featured Vendors

Family Activity at the Foodwise Education Station

Celebrate the start of summer by enjoying free family activities at the Foodwise Education Station on Thursday.

Learn more

Enjoy a Taste of Summer at G&S Farms

Corn season is here! Pick up Brentwood corn from family-run G&S Farms in the Mission on Thursdays and at the Ferry Plaza on Saturdays.

Meet G&S Corn

Community Happenings

San Francisco Juneteenth Parade | June 8 | SF


Foodwise Demo: Micah Siva, NOSH | June 15 | SF


Foodwise Demo: Mario Ishii Hernandez, Frog Hollow Farm | June 15 | SF


Juneteenth SF Freedom Celebration in the Fillmore | June 15 | SF


Juneteenth Bayview and Father’s Day Festival | June 16 | SF


Hella Juneteenth "The Cookout" at OMCA | June 19 | Oakland


Cookbook Fest | June 21-23 | Napa


The Organic Stone Fruit Jubilee and Small Farm Expo | June 22 | Kingsburg


Sizzle: A Dinner & Drag Review at One Market Restaurant, benefiting LYRIC Center for LGBTQ+ Youth | June 27 | SF


Bhangra & Beats Night Market | July 12 | SF


Foodwise Summer Bash | July 14 | SF

Market Updates

This is the most up-to-date info about this week's seller attendance at the time of publication. Please check in at the Foodwise Info Booth for any last-minute changes.


Ferry Plaza Farmers Market: Saturday, 8am-2pm | June 8

La Cocina Pop-Up: Pacifico

Mandela Partners Pop-Up:Hella Juiced

Returning: G&S Farms, Heirloom Organic Gardens, Point Reyes Farmstead Cheese Co.

Out: Bariani Olive Oil, Capay Mills, Little Farm, Lucero Organic Farms, Old Dog Ranch


Ferry Plaza Farmers Market: Tuesday, 10am-2pm | June 11

En2Action's Ujamaa Kitchen Pop-Ups: Cool Rolls Ice Cream, The Real Big Mamas

Returning: McGinnis Ranch


Ferry Plaza Farmers Market: Thursday, 10am-2pm | June 13

En2Action's Ujamaa Kitchen Pop-Up: What the Shuck, RNZ Catering


Mission Community Market: Thursday, 3pm-7pm | June 13

Returning: G&S Farms

Visit foodwise.org for seasonality charts, recipes, and more!


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Ferry Plaza Farmers MarketSat 8am-2pm | Tue & Thu 10am-2pm

Mission Community Market | Thu 3-7pm

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