This week, Mel Magazine, funded by Unilever-owned Dollar Shave Club, made its first foray into making its own money, launching a trio of paid newsletters. Mark Stenberg has the details. 

The publisher, best known for giving the world such literary gems as Beware of the Carhart Beanie Dick, aims to grow to 10,000 subscribers across the three newsletters in the first six months.

Mel started out as a newsletter. Now, this has 60,000 subscribers and a 40% open rate. Check out Mark’s piece for more details on its plans. 

Media is a good front-end business, what I found interesting was how this relates to Hubspot’s recent acquisition of the newsletter The Hustle. Marketers want to reach people through original content. Go figure.

Elsewhere, Google is still confusing the industry with its clarifications on what will happen to audience targeting on the open web come January 2022. Ronan Shields has a great look at the questions ad tech execs are seeking answers to. 

I’ll have the view from publishers shortly, but my, it’ll be an interesting year ahead.

With that, please remember that our team works hard to bring you the latest information through good times and bad. Please support our journalism with an Adweek+ Subscription.

Thanks for reading and have a great weekend!

Lucinda

Lucinda.southern@adweek.com 

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