To acquire new members and retain existing ones, associations have to understand consumer behavior and embrace nonlinear marketing techniques, said Jamie Turner, opening keynoter at ASAE’s 2018 Marketing, Membership & Communications Conference. Read More
The Digital Advertising Alliance has launched a new campaign, PoliticalAd, that will strongly encourage disclosure of political advertisements—and shame advertisers that don’t follow along. The model echoes the group’s existing YourAdChoices program. Read More
Most organizations are still unprepared for GDPR, even with the deadline drawing close. Find out what is standing in their way. Also: A Chicago municipal agency auctions off a contemporary painting for $21 million. Read More
Entering a hot job market, the Class of 2018 will likely have plenty of options as they hunt for work. Software and marketing are among the most attractive fields to new grads. Read More
Big data holds big promises—including AI, machine learning, and the blockchain—you may not be quite ready for that leap into the future. You can still put your data to work by focusing on small-data projects that immediately improve the member experience. Read More
The year the Specialty Food Association launched its hall of fame, which aims to celebrate industry leaders. The annual program showcases SFA innovators and draws positive media attention.
Are you into The National, or more a Taylor Swiftie? Both have taken steps toward launching fan club concepts that focus on the die-hards—each with models that associations might appreciate. But both might pale in ambition compared to what rock legend Neil Young is doing. Read More
Qualified applicants will have all of the following: Bachelor’s degree in Business/Management/IT or related field. 3-5 years’ experience working with iMis; including bo… Read More
Education/experience requirements: Bachelor’s degree in Business Administration, Marketing or Communications Five or more years of professional work experience required, preferably in th… Read More
Qualifications: A minimum of 10 years of experience in sales/business development; association and/or lawn and landscape industry experience a plus. Strong communication skills to conduct sales presen… Read More
About ASAE
ASAE is a membership organization of more than 40,000 association executives and industry partners representing 7,200 organizations. Its members manage leading trade associations, individual membership societies, and voluntary organizations across the United States and in nearly 50 countries around the world.
ASAE: The Center For Association Leadership 1575 I Street, NW Washington, DC 20005-1103, Phone: 202-371-0940, 888-950-2723 | Fax: 202-371-8825 www.asaecenter.org
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