Messaging mistakes after Chauvin verdict; Tips for empathetic response to trial's end; Proactive vs. reactive PR; Productivity apps; and more

LEADERSHIP COMMUNICATIONS

Messaging mistakes in the wake of the Derek Chauvin verdict

After jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements.

CRISIS COMMUNICATIONS

Experts advise careful, coordinated response to Chauvin trial verdict

As the country reacts to the court’s decision, communicators are weighing how to take a stand.

MEDIA RELATIONS

Should you focus on proactive or reactive PR strategies?

The two approaches offer different benefits and downsides that PR pros and brand managers should consider—and savvy communicators should employ both.

THE WORKPLACE

20 productivity apps every communicator should consider

Try these tools to help get more organized, efficient and effective in your work.

MEDIA RELATIONS

When looking for earned media, get your owned and paid channels in order

In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.

DAILY SCOOP

Facebook moderates content ahead of Chauvin trial verdict, 1 in 3 workers will pursue a new job if forced to return to the office, and Parler returns to the App Store

Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.

CRISIS COMMUNICATIONS

How to prepare corporate statements ahead of the Derek Chauvin verdict

The moment calls for comms pros to find rational language for an irrational event.

SOCIAL MEDIA

The complete Clubhouse guide: 8 steps to tap into social audio

Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform.

EXECUTIVE COMMUNICATION

How and why the ‘mixternal’ comms trend is accelerating

With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount.

EXECUTIVE COMMUNICATION

In his final CEO letter, Amazon’s Bezos looks beyond the shareholder model

The note is a prime example of how big corporations are balancing the traditional priority of shareholder gains with the rise of employee experience and stakeholder capitalism.

DAILY SCOOP

FedEx defends phone policy after deadly shooting, more than 1 in 3 Americans are ready for domestic work trips, and film producer Scott Rudin responds to abuse allegations

Also: Japan ignores experts calling for Olympics postponement, Peloton pushes back on demands for treadmill recall, CBS restructures following racial bias allegations, and more.

THE BUSINESS MIND

How to read a balance sheet

Don’t let the numbers dissuade you from digging into this essential information about your organization. Here’s how comms pros can make clear sense of these important documents.

THE CONSULTANT IS IN

What journalists want from PR people

Credible sources and pitches emailed early in the week, according to a new Muck Rack report.

COVID-19

Why COVID-19 communications plans must prepare messages for kids and families

As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism.