Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.

TODAY’S HEADLINES – 12.16.2021  
 
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DAILY SCOOP

Met Opera requires vaccine boosters, how to make your tweets stand out in 2022, and Kraft Heinz to reimburse customers amid cream cheese shortage

Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.


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BRANDING

How web security firm Norton looks to empower web users

Cybersecurity messages are often cloaked in fears about getting hacked, having your identity stolen or losing money. Norton’s rebrand hopes to change all that.


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THE WORKPLACE

What’s in store for remote work in 2022

A roundup of recent research distills 2021’s big workplace trends—and crystallizes the benefits of offering flexible arrangements to employees.



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INFOGRAPHICS

Infographic: 8 Social media marketing trends to watch in 2022

As 2021 comes to a close, brand managers are planning next year’s social media strategy. Here are eight trends that could help your team make a splash.


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STORYTELLING

How Peloton disarmed critics and hit a PR home run

The exercise bike company was able to score a big hit after being featured in the fictional death of a beloved TV character.


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HOW WE DID IT

How interviews should have a 'tweetable' soundbite

The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.


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PR INDUSTRY

The value of PR has never been more clear

Here’s how you can use modern technology to show the impact of your efforts to build awareness and drive business outcomes.



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LEADERSHIP COMMUNICATIONS

How comms pros must embrace stakeholder capitalism

By pushing execs to prioritize ESG, employee well-being and workplace inclusion, comms pros can bolster their organizations—and rise to new levels of influence.


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RESEARCH SNAPSHOT

Report: Happiness a key emotion for TikTok content

New research from Semrush highlights what makes content more likely to find viral success on the short video platform.


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LEADERSHIP COMMUNICATIONS

4 pillars for new leaders to build trust

Joining senior leadership comes with all kinds of new challenges. Here’s how you can rise to the occasion.


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THE WORKPLACE

5 ways to nurture a culture of gratitude in the workplace

Leaders and internal communication professionals play an important role in creating an environment where employees feel valued for who they are—and not just what they do.



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WRITING & EDITING

5 content creation lessons from the Beatles’ ‘Get Back’

The Fab Four are the subject of a new documentary from Peter Jackson on Disney+. Here are takeaways for content creators and PR pros, so they too can ‘let it be.’


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MARKETING

Stuck on messaging? Start by asking, ‘Who cares?’

If content creators are laser focused on value for the end consumer, they are less likely to suffer writer’s block.


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Ragan Training

Join Ragan Training today and you’ll have access to all Ragan conferences, webinars and training programs for one low price, all year long.

Ragan Training is the industry’s most comprehensive online training platform for PR, marketing and communications practitioners offering sessions, panel discussions, presentations, networking roundtable meetings, and resources. Join Now.


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