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DAILY SCOOP
Meta roiled by week of bad headlines, 60% of reporters say they check companies’ social media pages and Skippy Peanut Butter issues recall
Also: Duolingo offers a tongue-in-cheek message for April Fool’s Day.
THE FRIDAY REPORTER
Axios’ Hope King talks about covering the transformation of business
The reporter shares a look at her work covering the unprecedented events that have remade the business landscape after years of pandemic response.
PR INDUSTRY
As Ruder Finn and Peppercomm join forces, these are the PR trends leaders see on the horizon
Peppercomm will continue working under its brand name with employees in New York, San Francisco and London, after being acquired by Ruder Finn.
CRISIS COMMUNICATIONS
How media monitoring can calm a crisis
Follow the conversation to make sure your crisis messaging rises to the needs of the moment.
WINNING CAMPAIGNS
Children’s Health boosts overworked health care workers’ engagement during pandemic by 70%
Strategies included a pop-up 7-Eleven store in a hospital, buttons featuring workers’ smiles and more, leading to a win in the ‘Employee Engagement’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
The Academy defends inaction during Oscars, tracking sentiment over religious objections to vaccines and Bruce Willis’ diagnosis prompts dialogue on aphasia
Also: a look at Twitter’s unrequited love for the NASA Perseverance Rover.
WRITING & EDITING
Beyond commas and typos: What to look at when you’re editing
Ask these three questions to make sure you’re editing and not just proofreading.
MEASUREMENT
Broadcast news has a measurement problem. PR pros should learn from it.
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
EMPLOYEE ENGAGEMENT
These are the top 10 tech trends for communicators in 2022
Get the most out of your existing technology – and look to add strategically.
BRAND JOURNALISM
Trust your talent: How backing off micromanaging makes for stronger branded stories
Learn how The Weather Channel’s Ally Hirschlag builds trust-based relationships with writers in her brand newsroom.
Meta’s smear campaign against TikTok exposed, employee archetypes who care about ESG and Etsy’s sellers protest fee increase
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
How to be a GOAT among communicators
The chief communications officer for Lockheed Martin shares the fundamentals of PR greatness and developing your ‘growth mindset.’
A DAY IN THE LIFE
BCW’s Sabrina Browne on balancing being a family caregiver and client leader
The agency vice president offers a look at her work, her book recommendations and best career advice.
MEDIA RELATIONS
What journalists at local outlets wish PR pros knew about their jobs
If you’re pitching local media, read this.
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