Hefty fine to pay aside, what will Meta’s new plan to comply with GDPR be, and will this cause a ripple effect of similar actions across the pond and with other social platforms?
Meta's been blasted by the EU privacy watchdog for breaching GDPR — now what? Hefty fine to pay aside, what will Meta's new plan to comply with GDPR be, and will this cause a ripple effect of similar actions across the pond and with other social platforms? Additional coverage: From The 2023 Notebook: TV ad buyers and sellers are unlikely to do away with the upfront anytime soon, if ever, but change is coming to advertising's futures market. Future plc has closed its office in Atlanta, Georgia, originally billed to be the new U.S. video production hub to create more lifestyle, home and entertainment content. The money that largely fuels player salaries in esports — i.e., from venture capital investors and advertisers — is drying up as the economy gets dicier. From The 2023 Notebook: Despite all the hype, marketers say 2023 will be another year of Web3 experiments amid uncertain budgets and uncertain results. With more players and platforms in the video advertising space, Pepsi looks to revamp its video strategy. Other things to know about Deadline tonight: The Digiday Video and TV Awards are your chance to put your team's work in front of our judges from Paramount, MediaCom and more. Last chance to submit is tonight at 11:59 p.m. PST. Teams that were reliant upon the data third-party cookies provided will need to plan for a range of ways to access and develop invaluable customer information without cookies. They’ll need to leverage first-party data to round out customer data profiles and targeting strategies. Sponsored by Eyeota. Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. Sponsored by KERV. | | |
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