Advertisers' emphasis on performance has led some TV network and streaming service owners to guarantee their ability to deliver against specific business outcomes. This video explains WTF are outcome-based measurement guarantees. Next week’s Digiday Media Buying Summit stage will host holding company executives, independent media agency leaders, clients and ad-tech experts who will share their knowledge, best practices and experiences with the audience. This week's Digiday+ Media Buying Briefing provides a preview. Some media companies are putting the spotlight on their podcasts at SXSW this year in a bid to land business from new advertisers. Mozilla researchers say popular methods for disclosing and detecting AI content aren’t effective enough to prevent harm. Meanwhile, Pindrop is bringing more scrutiny to AI-generated audio. Other things to know about Your last chance to submit entries for the Digiday Content Marketing Awards is this Friday, March 1. Recognize your team and join past winners including Disney, Airbnb and more. A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. Sponsored by Seedtag. Targeting attention requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine.
Advertisers’ emphasis on performance has led some TV network and streaming service owners to guarantee their ability to deliver against specific business outcomes.
Next week’s DMBS stage will host holding company executives, independent media agency leaders, clients and ad-tech experts who will share their knowledge, best practices and experiences with the audience.
For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner.
Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible.
Mozilla researchers say popular methods for disclosing and detecting AI content aren’t effective enough to prevent harm. Meanwhile, Pindrop is bringing more scrutiny to AI-generated audio.
