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DAILY SCOOP
Meta’s smear campaign against TikTok exposed, employee archetypes who care about ESG and Etsy’s sellers protest fee increase
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
PR INDUSTRY
How to be a GOAT among communicators
The chief communications officer for Lockheed Martin shares the fundamentals of PR greatness and developing your ‘growth mindset.’
A DAY IN THE LIFE
BCW’s Sabrina Brown on balancing being a family caregiver and client leader
The agency vice president offers a look at her work, her book recommendations and best career advice.
MEDIA RELATIONS
What journalists at local outlets wish PR pros knew about their jobs
If you’re pitching local media, read this.
COMPANY CULTURE
Research-backed ways to foster inclusion in your workplace
A new survey from Bain & Company breaks down what matters to different employees in how they feel included at work.
INTERNAL COMMUNICATIONS
How Toyota sped up its internal communications platform rollout from 6 months to 6 days
Watch the free webinar, ‘Built to Last: How Toyota created a global, cutting edge digital employee experience.’
Misinformation threatens climate progress, Disney releases immediate statement on ‘Don’t Say Gay’ bill and how Americans want to use AR/VR
Also: Airbnb wants to help teachers make extra cash by hosting.
CRISIS COMMUNICATIONS
How Goodwill has battled viral misinformation for 15 years
Goodwill enlisted allies and gave them the tools they needed to combat the viral misinformation.
SOCIAL MEDIA
How to activate LinkedIn’s new Business Review feature
The addition to the Service Pages offering will add a new layer of third-party credibility.
WRITING & EDITING
3 tips for finding your executive's voice as a ghostwriter
Here's a helpful guide on writing for someone else's authentic voice.
PR pros react to Will Smith’s Oscars slap, South Dakota hotel owner’s racist Facebook post prompts lawsuit and the case for podcast ads
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
4 ways comms can take the wheel on climate
PR pros are positioned to make informed and meaningful environmental gains.
RESEARCH SNAPSHOT
Pandemic decimates public trust in health care, report says
Edelman’s special investigation of trust in health care shows the deep damage done to institutions by the COVID-19 crisis.
LEADERSHIP COMMUNICATIONS
How to spread purpose from the frontline to the CEO
During a recent TED Talk, purpose expert Ashley M. Grice explained how communicating authentic purpose requires buy-in from execs, managers and frontline employees.
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