Why you should front-load spending in 2025
| X/Twitter’s self-destruction opened up a big niche in the social media ecosystem. Meta’s Threads was the first challenger to enter the ring. Users flocked to it even though the platform was a work in progress. Now, it’s testing out advertising in the U.S. and Japan and we have the details. Don’t put off to Q3 what you should be spending now. Ryan Phelan explains why instability is already 2025’s word of the year and why marketers should accelerate budgets and prepare for change. And if you have a few minutes, would you take our 2025 State of Your Stack Survey? We’ll be discussing the results at The MarTech Conference in March. Constantine von Hoffman
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| Marketing automation | | | One of the oldest players in the MAP market sells to a Washington-based SPAC. | | |
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| Marketing management | | | From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year. | | |
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| Social media marketing | | | Threads is proving to be a serious Twitter/X alternative. Updated with news that ads are now live on Threads. | | |
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| Marketing technology | | | Marketers can now be triple threats with data, creative and optimization power. | | |
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| MarTech webinar | | | Get the playbook for making distinctive, high performing video assets. Join us to learn what makes video ads effective on CTV, how often to refresh your creatives, and a real-world success story of a brand turning creative into a competitive edge. | | |
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| Customer experience | | | Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions. | | |
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| Marketing artificial intelligence (AI) | | | AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how. | | |
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| First-party data | | | Organizations that want to increase customer connections, offer personalized brand experiences, and increase ROI should build a first-party data strategy. Get started here. | | |
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| Marketing management | | | Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. | | |
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| Free online event | | | Attend MarTech, online March 25-26, to explore new strategies and solutions for taking your marketing skills to the next level… and participate in an all-new program featuring more panels, more Q&A… more insights that drive results. Grab your free pass | | |
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What they're saying | | “Marketers can’t sit back. They should spend as much of their budgets as they can in the first six months of the year. Any money earmarked for new programs or technology, acquisition, conferences or educational events — if you can, move it into the first half of 2025.” Ryan Phelan in Why smart marketers should front-load spending in 2025. “Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment — uncovering the context, emotion and intent that drive opinions.” Chris Robson in How to use modern language models for enhanced sentiment analysis. | | |
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