Millennial-focused publisher Mic relies on Facebook, but its views there have dropped from 192 million in April 2017 to 11 million views in March, with some in the industry believing it will be another casualty of the platform's news feed change. As the Digital Content NewFronts have become less about securing immediate upfront ad commitments and more about presenters laying out their overall positioning to marketers, big media companies like Viacom and ESPN are presenting at the event. "It's like babysitting kids." In the latest installment of our Confessions series, a senior marketer at a global advertiser talks about in-housing marketing efforts, what it's like to get agencies to work together and more. Snapchat's second-generation Spectacles have several improvements from the initial product, but the biggest difference between the two versions is in the marketing. In case you missed it: On the latest Starting Out podcast, TBWA's Nancy Reyes discusses why she values working for everything in life. We'll be joined by hundreds of video leaders at the Digiday Video Summit. Register now, and you'll have the chance to connect with executives from Bloomberg, CNN, Hearst and many more. |
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| Lucia Moses Mic isn't alone in trying to survive the distributed media landscape, but other publishers have been further ahead in increasing traffic to their own sites. |
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| Sahil Patel ESPN, Viacom and Disney are using the event to showcase their range of digital activities. |
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| Sponsored Content IBM Watson Marketing From Ticketmaster to ING Direct Australia, IBM Watson Marketing has accrued quite a lot of industry expertise in just the past few years. Dig into its background with this illustrated, resume-inspired infographic. Sponsored by IBM Watson Marketing. |
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| Seb Joseph Some marketers feel like they have no other choice but to take more marketing in-house when their agencies don't have their best interests at heart. |
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| Kerry Flynn Snap only sold 220,000 of the first-generation Spectacles. That’s less than 1 percent of its daily active user base. |
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| Sponsored Content Bazaarvoice To uncover varying industry perspectives and expectations around attribution, we surveyed nearly 250 professionals representing brands, agencies and publishers. Sponsored by Bazaarvoice. |
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| Sponsored Content AppNexus Two weeks ago, Mark Zuckerberg went before Congress to explain himself. As the chief strategy officer of an advertising technology company and someone who understands how user data translates to ad targeting, I think that these hearings have only scratched the surface. Sponsored by AppNexus. |
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