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Michael Phelps, Businessman: The World's Greatest Olympian Writes His Second Act His future as a husband, father, endorser and entrepreneur By Tim Nudd Michael Phelps had a better 2016 than you.
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Infographic: How Programmatic Is Getting a Major Boost This Holiday Season Advertisers are starting their holiday spend earlier than ever By Emma Bazilian If it seems like the deluge of online holiday advertising is starting earlier every year, you're not just imagining things: According to new data from ad tech company Index Exchange, the beginning of the 2016 ...
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Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App Hispanic-focused Mitu is its newest Discover channel By Christopher Heine The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more ...
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Why Seeking Untapped 'White Space' Is a Dangerous Trap for Marketers Appeal to customers' universal needs with one-of-a-kind creative Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."
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Ad of the Day: Beats by Dre's All-Star Athletes Rock Out to White Stripes' 'Seven Nation Army' 23 global superstars in one high-octane spot By Tim Nudd Beats by Dre has a proud history of tapping into sports superstars, going back to "The Game Before the Game" with Brazilian soccer star Neymar and the "Hear What You Want" work with Kevin Garnett, ...
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How This Pet Food Brand Got Ice-T to Dress Like His Bulldog Cesar's holiday sweater campaign celebrates the tackiness in all our hearts By Robert Klara As America gears up for Hanukkah, Christmas, and Kwanzaa (on Dec. 24, 25 and 26, respectively), there's another year-end holiday coming even sooner, on Dec. 16. The good news is there's still time to get ...
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads >From Snapchat to Facebook autoplay By Lauren Johnson One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and ...
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