Sources hint at a valuation close to $1 billion after MiQ identifies potential suitor.
| MiQ entered advanced talks with a single private equity firm. Sources hint at a valuation close to $1 billion. Additional coverage: Introducing The Return, a podcast about how the advertising industry is making its way back to the office. Why Web3 and the metaverse shouldn't be conflated: A Q&A with Matthew Ball. TikTok's reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping. More in this Digiday+ Marketing Briefing. WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice. Hear more from chief revenue officer Josh Stinchcomb and head of content Leslie Yazel in this episode of the Digiday Podcast. Other things to know about The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech and join an exclusive list of past winners that includes Adobe, GumGum, PubMatic and more. Submit by the regular deadline, July 22. Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from ending on their sites. Sponsored by GeoEdge. The intent indicated by app engagement data is enabling marketers to glean a comprehensive understanding of their target audiences. Sponsored by T-Mobile. | | |
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