On paper, Vudu has a compelling pitch to advertisers. In practice, the Walmart-owned streaming video service’s pitch has faced complications.
| Walmart’s streaming video service Vudu seemed appealing to advertisers on the surface. The streamer plugs into the retailer to create a closed-loop system, similar to Amazon's ad platform, where companies can aim ads at people based on their shopping histories and then see if the ads hit the mark by tying them to sales. In practice, while it has piqued advertisers’ interest, Vudu has had a hard time translating that into spending. Read more below. On paper, Vudu has a compelling pitch to advertisers. In practice, the Walmart-owned streaming video service's pitch has faced complications. Retail media is growing in importance, which mostly has to do with the rise of e-commerce. Our latest Digiday+ Research report, done with our sister site, Modern Retail, surveyed brands, retailers and agencies to look at the state of retail media. In an interview with Digiday, Thrive Global founder and CEO Arianna Huffington discusses Thrive's strategy and the wider media landscape. Two months after launching its digital subscription model, The Atlantic is launching a new subscriber-only app, which will be 100% paywalled. Other things to know about Leaders from SoulCycle, Bark, S’well and more are joining us for a two-day workshop and forum to dive into all things Amazon. See who else is attending and view pass options for our Amazon Strategies event here. 80 percent of marketers say they're dissatisfied with their companies’ current processes for creative production and review, according to new research. Here are the biggest mistakes they say their companies have been making. Sponsored by OpenText HighTail. | | |
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