Mistakes that ruin media pitches; Tips for incentivizing workers to get COVID shots; Oracle's rebrand success; and more

MEDIA RELATIONS

6 openings to avoid when pitching reporters

Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.

THE CONSULTANT IS IN

Enticing employees to get the jab

Wayfair and law firm Much Shelist discuss corporate vaccination polices.

WINNING CAMPAIGNS

Oracle drives business development with campaign to revitalize ‘old school’ image

The team’s research around the best customer service experience drew positive press and bolstered its share of voice. Its efforts won first prize in the B2B Campaign category of Ragan’s PR Daily Awards.

SOCIAL MEDIA

10 social media scheduling blunders to avoid

Before you slate a spate of content for a later date, be mindful of these common mistakes.

DAILY SCOOP

Peloton escalates crisis response with treadmill recall, exclusives lead to media coverage, and Uber protests changes to gig worker regulation

Also: New York Times sees record subscription growth, NASA celebrates Asian American Pacific Islander Heritage Month, Twitter changes image sizes, and more.

SOCIAL MEDIA

5 answers to top questions about Clubhouse

Ragan Training experts deliver tactics to help you succeed. Here are answers to common questions communicators have about the trending social audio platform.

THE WORKPLACE

Infographic: Early-morning productivity drains to avoid

How you spend the first 10 minutes in the office can mean the difference between an efficient or deficient workday. Don’t let YouTube, a comfy chair or email derail your schedule.

RAGAN AWARDS

Ragan will recognize the influential women in employee wellness and HR

Ragan's Top Women in Wellness and HR Awards will shine a spotlight on the incredibly important work women are doing to benefit their employees and organizations. The deadline for submitting nominations is next Friday, May 14. Self-nominations—as well as nominations on behalf of your colleagues or clients—are accepted.

DAILY SCOOP

Facebook upholds Trump ban, Consumers trust doctors and educators over business leaders, and Basecamp employees resign following tense meeting with leadership

Also: Beer companies celebrate Cinco de Mayo, Spotify responds to artist protest, Twitter acquires ad-blocking subscription service, and more.

MEASUREMENT

How to measure the trust that today’s audiences require

The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.

WRITING & EDITING

52 transitional phrases to keep your writing connected

Print this list, and post it near your computer.

DAILY SCOOP

Well-being tied to business outcomes in Aon survey, EPA requires orgs share emission reduction strategies, Gates’ divorce underscores change comms messaging

Also: Twitter launches Spaces, Expedia partners with influencer to ease travel fears, World Press Freedom Day celebrated, and more.

RESEARCH SNAPSHOT

Should your brand reward vaccinated consumers with giveaways?

The data from Morning Consult suggests that efforts to offer incentives have a minimal impact on vaccine adoption—but could offer upside for perception of your organization.

MARKETING

10 books every PR pro should read

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.