| Good morning, Marketer, are they keeping you in the loop? Hopefully so, if your organization is updating systems with generative AI-driven solutions. The talk at PegaWorld iNspire, Kim Davis reports, was all about mitigating potential risks when using generative AI, especially for customer-facing messaging where stakes are quite high. For the foreseeable future, humans should be kept in the loop for customer-facing processes. Also today, contributor Craig Schinn sheds light on what composibility means for CDPs in the context of cloud-native identity resolution and data integration. Chris Wood,
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