MMS @ Art Basel will be featuring an all-star lineup of some of the most forward thinking minds in the advertising world. Highlighting one of our most talked-about sessions of the day, we'll be sitting down with the following experts discussing brand innovation: Jeanine D. Liburd, Chief Marketing & Communications Officer, BET Networks Ricardo Arias -Nath, CMO Latin America Beverages, PepsiCo Gillian Smith, CMO, City Year This session will cover marketing strategies for building smart, breakthrough campaigns that surround the target consumer through a variety of touch points, including leveraging technology and the power of personalization. Check out the full lineup of Brand and Agency speakers who will be aligning on "The Convergence of Creativity & Technology." |