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MarketingSherpa Insights from January 7 – 18 |
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Mobile: Device or segment? (MarketingSherpa Podcast Episode #2) | | Is Mobile a device – just the same people we’re trying to reach on the desktop but with less screen space? Or is it a segment – people’s behaviors (and perhaps even the people) are so different when they’re on a smartphone that we need to approach them in an entirely different way? We cover this topic in MarketingSherpa Podcast Episode #2. | | |
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The Biggest – and Easiest to Stumble Into – Email Marketing Automation Fail (via Target Marketing) | | The robot doesn’t know. It’s just following a set of programmed instructions. That’s why technology may be smart ... but we can’t expect it to be wise. The wisdom is supposed to come from us. This is the major challenge with technology – the convergence of human and machine. How well has your brand navigated this intersection? Is your brand using all of your “environmental information,” or driving your customers into the proverbial lake with your marketing automation? | | |
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Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points | | Successful mobile marketing has three crucial elements – the right plan, the right technology to power that plan, and great creative ideas to make use of that technology for the customer's benefit. We sat down with Michael Fauscette, Chief Research Officer, G2 Crowd, to give you ideas for your brand’s mobile marketing strategy – discussing everything from AR and beacons to single view of the customer to data-driven marketing to vendor selection. | | |
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NEW! Free Mobile Conversion Micro Course | | In this complimentary course, you will learn: The 4 most important elements to consider when optimizing mobile messaging How a large telecom company increased subscriptions in a mobile cart by 16% How the same change in desktop and mobile environments had opposing effects on conversion and more ... | | |
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(If we already have your information, to make things quicker, the button below will take you directly to the first session.) |
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Start The Year With Wisdom: Scholarship codes for MECLABS Institute on-demand training courses | New year. New budget. New goals.
Add some new wisdom to help you meet your objectives with on-demand training from MECLABS (parent research organization of MarketingSherpa).
To help you get the most from your training budget, we’ve created these scholarship codes for MarketingSherpa email subscribers: EDU500 – Get one course for $500 (regularly $695) EDU750 – Get two courses for $750, or four courses for $1250 Learn to become a better, more efficient digital marketer and get certified in landing page optimization, email messaging, online testing, and/or value proposition (watch the full Session 1 of Value Proposition Development for free). | | |
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These are the most popular resources from the last 14 days | | | Coming soon ... | | The MarketingSherpa family (including MarketingExperiments and MECLABS Institute) is increasing its content and research investment. Be on the lookout for these upcoming topics: Translating landing page wins to mobile Upcoming podcast about value proposition Mobile insights from Wharton professors Technology considerations for mobile testing Landing page templates that work How to get the right technology to power mobile marketing success Questions to ask to consider motivation in your conversion rate optimization And more … | | 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | | |
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