The Modern Marketing Mindset: how to move from ‘good’ to ‘elite’
Senior executives perceive mindset to be more important to success than skillset or even experience – and yet few companies actively work to understand and optimise it.
Join Econsultancy's upcoming virtual briefing to learn more about the crucial role played by mindset in innovation, organisational transformation and career success, with insights from an expert panel of marketing leaders and Econsultancy's latest best practice research. |
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful statistics in this roundup, updated on a weekly basis.
This week, we look at stats on TikTok's growth, retail job loss, and consumer shopping preferences. |
10 powerful examples of upselling online
Online, upselling can be a powerful tactic for driving more revenue from a sale. Nikki Gilliland looks at 10 powerful examples of brands using upselling online, and why they are effective. |
The future of social selling and marketplaces is today; how can brands leverage this opportunity?
In just a few short years, shopping journeys have evolved from what was traditionally ‘search, click, buy’ to more continuous cycles of activity. With potentially dozens of different influences going into the decision-making process, consumer journeys are now longer and more complex and often span multiple channels.
Jim Clark explains how brands can leverage the opportunities presented by social selling and marketplaces and why convenience is more than just a 'Buy Now' button. |
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