Modur’s Edwin Abl discusses the changing role and new challenges facing the modern CMO Payment as a service API platform Modur's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate.
ClickZ Daily: December 24, 2019 |
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| Happy holidays! Today we have payment as a service API platform Modur’s Edwin Abl, discussing his professional journey and weighing in on the changing role of the CMO debate. Edwin says the CMO’s top challenge is ensuring there’s strong sales and marketing alignment. They must take a strong strategic and tactical approach to building a consistent pipeline. The CMO must also educate all stakeholders about the importance of creating a solid marketing strategy which takes time. Also, a new Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal of one-to-one personalization, in general. Also ICYMI: New data from Synergy Research Group shows that CPaaS (communications platform as a service) revenues are on track to once again grow by over 40% in 2019. Intrado, a global leader in technology-enabled services, announced the addition of podcast monitoring to Notified, the first end-to-end communications workflow automation platform. DataSelf Corp, the mid-market leader in business analytics and data warehousing software, announced that its client, NPC Global Corporation, has achieved significant growth since the company implemented DataSelf a few years ago. Bain & Company is acquiring Pyxis, a leading alternative data analytics firm, to complement its Advanced Analytics Group and bring unprecedented accuracy and speed to the analysis of external consumer behavior data. Gaana, India’s largest music and content streaming service, integrates Instreamatic’s voice dialogue marketing platform into their systems.
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Digital Leaders Jacqueline Dooley Payment as a service API platform Modur's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate. |
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Digital Marketing Barry Levine New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read more |
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| AI Jacqueline Dooley Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read more |
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| Digital Marketing Ian Lowe With a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get personalization right, in a way that is manageable and effective. Read more |
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| Data & Analytics Luke Richards A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read more |
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| AI Amit Dua By integrating machine learning along with the emerging technologies in supply chain management, companies can achieve a better understanding of the logistics and operations. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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