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Moms of HBO Actors Recite Crude Dialogue From Their Shows in Fun Ad for Mother’s Day Give Mom some better dialogue this weekend By Tim Nudd If you're Danny McBride's mom, watching Vice Principals on HBO, you've ... gotta be proud? Or are you cringing a little every time he opens his mouth? In a fun Mother's Day ad for the network, agency Mekanism assembled six mothers of HBO stars and had them recite reprehensible lines of dialogue that their offspring...
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New Study Reveals How the Expectations of Gen Z ‘Are Reshaping Brand Experiences’ American Express shows how they compare to millennials By Erik Oster During a panel discussion at its American Express Innovation showcase today, American Express unveiled the results of a study it commissioned and Forrester Consulting conducted that examined the brand expectations of Gen Z. The study, "Raising the Bar: How Gen Z Expectations Are Reshaping Brand Experiences," involved 1,027 North American Gen Y (23- to 37-year-old)...
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Ogilvy’s Flag for Refugee Nation and Its Olympic Team Wins Best of Show at The One Show Amnesty campaign also tops Design and Cross-Platform By Tim Nudd One of the simplest and most compelling designs of the past year--Ogilvy New York's lifejacket-inspired flag for the 10-athlete Refugee Nation at last summer's Olympics--has been named Best of Show at The One Show for 2017. The campaign, supported by Amnesty International, also included a national anthem and a program to recycle old lifejackets into...
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Boy Meets Girl, Then Woos Her With Supermarket Packaging, in This French Grocer’s Latest What better way to confess your love? By Angela Natividad Young love. It's fragrant in the air and in the springtime current of advertising, attacking from all sides like pollen. But where yesterday Mexican telecom Movistar gave us a smartphone-driven cautionary tale, today French grocer Monoprix offers something gentler, if just as improbable. For the client's 85th anniversary, Paris agency Rosapark has released "Label of...
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Save the Children’s ‘Child Mother’s Day’ Site Shines Light on Girls Forced Into Motherhood JWT campaign raises awareness and funds By David Gianatasio It's a sad fact: Many mothers in the world today are really just scared, desperate kids themselves, struggling against impossible odds to grow up healthy and happy along with their children. Save the Children estimates that 2.5 million underage girls give birth against their will each year. And every seven seconds, a girl under 15...
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This Creepy Ad’s Story of Young Love Sets a New Bar for Twist Endings Y&R's study in deception By Angela Natividad This went places we didn't see coming. For mobile company Movistar, Y&R Mexico created "Love Story," a bittersweet tale of blossoming adolescent romance. (But you know that isn't really true, don't you?) The film starts with a young boy receiving a friend request from a girl. Over time, they get closer. Often it's cute; elsewhere,...
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The Glory of ‘Surfer,’ One of the Greatest Guinness Ads Ever Made Keith Cartwright picks his 3 favorite campaigns By Tim Nudd Guinness has a legendary advertising history dating back to John Gilroy's famous illustrations of the 1930s and '40s, created via ad agency S.H. Benson, featuring the zoo keeper and his animals, including the famous pint-balancing toucan, enjoying the Irish stout. The brand has also unleashed countless renowned TV spots, from the Rutger Hauer "Pure Genius"...
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