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Check Out 2016's Best Halloween Ads and Stunts From Brands and Agencies >From the cutest werewolf to a very popular Bob Greenberg costume By Tim Nudd Happy Halloween!
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Here's What Gen Z and Millennials Love and Hate About Instagram and Snapchat They enjoy both apps, but not equally By Christopher Heine Since its debut in 2010, Instagram has accrued an impressive 300 million daily users. But with the ascendancy of 4-year-old Snapchat, which now boasts 150 million fans and counting, Instagram is looking over its ...
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What Chatbots Are Teaching Us About the Future of Marketing Closing the gap between man and machine By David Shing Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
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How Data Can Fuel Improved Relationships Between Marketers and Agencies ANA survey reveals 80% of companies rely on it By Katie Richards How essential is data in any marketer's relationship with an agency? According to a new study from the Association of National Advertisers, data plays a key part of that relationship, with 80 percent of marketers ...
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General Mills Picks 72andSunny and Redscout to Handle Its $700 Million U.S. Ad Business The 2 units pitched as one partnership By Patrick Coffee General Mills has picked a unit comprised of both 72andSunny and innovation shop Redscout as its lead agency in the U.S. after an extended review. The second portion of the review, which will establish a separate ...
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Monique Luiz, Star of LBJ's 'Daisy,' Returns in Hillary Clinton Ad About Nuclear Weapons Throwback to the most famous political spot ever By Tim Nudd Fifty-two years after she appeared, as a 3-year-old, in the most famous political campaign commercial ever made, Monique Luiz is back—and the subject once again is nuclear weapons.
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Infographic: What Business Travelers Want From Apps, and the Brands They Turn to Most Food and booking capabilities are key By Carrie Cummings Comfort and ease have always been high priorities for business travelers, and as technology continues to penetrate every aspect of consumers' lives, they have more options to make trips as seamless as possible. A ...
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