Plus, will Google acquire HubSpot?
| It’s exciting to hear about new AI tools and updates and to imagine how super-powered marketers can use them. That’s why our weekly genAI roundup keeps going strong. When it comes to adoption, however, monitoring is crucial. Today, in the rundown of HubSpot’s March release, we see how managers can monitor AI use in email campaigns. The HubSpot update includes a filter that identifies emails created with AI assistance and allows the team to measure the email’s performance. This feature is sure to help with testing and learning as genAI is adopted more widely across marketing functions. HubSpot’s practical integration of AI capabilities is also a good reason why Google parent Alphabet is thinking about acquiring it. And in other news, LinkedIn introduces CTV ads for B2B marketers. Chris Wood
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| HubSpot | | | AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making. | | |
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| HubSpot | | | Sources say Alphabet has been in talks with investment banks over the possibility of a deal. | | |
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| Marketing artificial intelligence (AI) | | | AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment. | | |
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| Customer data platform (CDP) | | | CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. | | |
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| MarTech webinar | | | Learn how to create hyper-personalized content that resonates with your audience across all touchpoints. | | |
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| Connected TV and OTT | | | LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. | | |
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| Email marketing | | | What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Connected TV and OTT | | | Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative. | | |
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