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The Wire

Private equity deal news and insights from the New York newsroom

Apr 16, 2025

 

Monogram leverages popularity of youth sports in Vasco deal; Butterfly runs single-asset CV for QDOBA, sources say

Good morning, Hubsters! Rafael Canton back with the US edition of the Wire from the New York newsroom.

 

To kick it off, we’ll start with a look at Monogram Capital Partners, which saw an opportunity to invest in a business adjacent to youth sports with the acquisition of The Vasco Group. The deal was announced earlier this morning, PE Hub was first to report.

 

Next, we’ll go further into sports with a look at some recent deals in youth and community sports from firms such as KKR and Bluestone Equity Partners.

 

Then, Butterfly Equity has morphed a multi-asset continuation vehicle into a single-asset process for fast-casual Mexican food chain, QDOBA, four sources familiar with the transaction tell affiliate title, Secondaries Investor.

 

Finally, we’ll dive into the HR Tech sector with some recent deals and a report on human capital management technology from Harris Williams.

 

Investing sweet spot

Earlier this morning, PE Hub was first to report that Monogram Capital Partners has acquired a majority equity stake in the Vasco Group.

 

Headquartered in Massillon, Ohio, Vasco is an asphalt, paving, repair and maintenance business that specializes in surfaces for sports, such as tennis courts, football fields and running tracks. Its customers include K-12 schools, municipalities, universities, professional sports teams and multifamily residential customers.

 

Subscribe to the premium version of the Wire to learn why Monogram acquired Vasco and what types of add-on deals the firm is pursuing.

 

Community sports

Stein’s insight speaks to private equity’s interest in youth and non-professional sports. There have been a few deals over the past year in the subsector that have stood out.

 

Premium subscribers of the Wire can see how youth and community sports have risen and examples of deals that have happened in the subsector.

 

Restaurant process

What was once understood to be a multi-asset continuation vehicle from Butterfly Equity has morphed into a single-asset process for a fast-casual Mexican food chain, reports affiliate title Secondaries Investor’s Silas Sloan, Hannah Zhang and Madeleine Farman.

 

Subscribe to the premium version of the Wire to learn more about the single-asset process.

 

Enhancing employee experience

Employers leveraging data analytics and digital assessments in the talent acquisition process is one of the trends in human capital management technology according to a report from Harris Williams.

 

PE Hub has covered the role technology has in the HR sector significantly. Recently, reporter Irien Joseph highlighted how advancements in AI, payroll automation and the digitization of employee benefits, have led to increased M&A interest in the HR tech sector.

 

Premium subscribers of the Wire can see what deals have happened in HR tech.

 

That’s it for me. If you have any questions, thoughts, or want to chat about deals in the tech, consumer or sports sectors, please email me at rafael.c@pei.group.

 

Tomorrow, Nina Lindholm will be with you for the Europe edition of the Wire and Michael Schoeck will bring you the US edition.

 

Cheers,

Rafael

 

Read the full Wire commentary on PE Hub ...

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Timberland breaks new ground with largest private fund close. (Agri Investor)

 

The NCAA is on the brink of an antitrust case settlement and a new revenue-sharing model with student-athletes. Weatherford Capital and RedBird Capital Partners are stepping in as private equity investors. (Yahoo Sports)

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They said it

“We had also been looking at youth sports as a major growth area. It has high single-digit growth all driven by higher participation rates from kids across the country… Ultimately, this was a unique, secondary way to get exposure to that tailwind against this backdrop of specialized facility services.”

 

— Jared Stein, co-founder and partner of Monogram Capital Partners on the firm’s acquisition of the Vasco Group being driven partially by the firm’s interest in youth sports

Today's letter was prepared by Rafael Canton

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