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Monsters and Villains Are Shocked by How Evil Satellite TV Companies Are in Fun Ad for Cable David Shane scares up the laughs for for Spectrum By Tim Nudd Sure, demons, monsters and villains aren't exactly the most upstanding citizens. But even they blanch at the evilness of some satellite and phone companies in this amusing new campaign by creative agency Something Different for Charter Communications' Spectrum cable brand. David Shane of O Positive directed four spots that are rolling out over the next...
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Infographic: Who’s Watching TV’s Biggest Shows and How Their Interests Align With Brands Quantcast uses search to break down audience data By Emma Bazilian While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Sure, we know that an ad that runs during The Bachelor will reach a largely female audience, but what if a brand wants to reach millennial women with a passion for...
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Can Legendary Bar Favorite Skee-Ball Successfully Make the Jump to the Digital Age? New owner is betting big on it By Robert Klara On the evening of Feb. 26 at Oakland's Oracle Arena, Stephen Curry scored 27 points, helping the Golden State Warriors annihilate the Brooklyn Nets 112-95. But the most memorable shot Curry took that night actually wasn't during the game. It was during a second-half timeout when a fan came down to the court to play...
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Ever Wonder How the Easter Bunny Was Born? This Gorgeous Ad Tells a Sweet Origin Story A curiously universal fable By Angela Natividad Despite (or maybe thanks to) years of inculcation by Cadbury Creme Egg ads, we've never thought much about how strange the concept of the Easter Bunny is. Who is this bunny that clucks like a chicken and lays eggs made of chocolate? Thankfully, an ad from Germany is about to demystify the legend for us....
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Havas Media Names Its First Global Chief Operating Officer Peter Mears comes from Initiative By Patrick Coffee Havas Group has hired longtime agency veteran Peter Mears to oversee its global network of media agencies in the newly created role of chief operating officer. He will now oversee the operations of all Havas media offices around the world, supporting local leadership and contributing to both client strategy and new business efforts. Mears reports...
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Binge Watching Turns You Into the World’s Worst Person, and That’s a Good Thing, Says Fox You've got to have priorities By David Kiefaber Not since Johnny Dangerously have curse words been suggested the way Fox Premium's new "Son of a Binge" ad does it. Each of the fargin' bastages in this spot behaves rudely or irresponsibly because Fox Premium's can't-miss binge-able programming is just that good. To be a true "son of a binge," one must prioritize binge...
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How Often Do You Think About Your Door? This Agency Hopes to Change That Making doors great again By Angela Natividad Doors. We touch them and walk through them multiple times a day, but they aren't something we think all that much about ... unless one doesn't open properly, or worse, slams in our faces. For its client Diplomat, a door supplier, Swedish agency Det faced a challenge: How do you make people care enough about...
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