Montana Knife Thrives | Better Store Locators | Poppi Soda

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March 10, 2025

Montana Knife Co Blends Craft with Scale Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro. Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 manufacturing facility. Brandon and I recently spoke. He shared the company’s origins, culture, “drop” selling, and more. Our entire audio is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Tell us who you are and what you do. Brandon Horoho: I’m the co-founder, vice president, and chief marketing officer of Montana Knife Company. My background is in marketing, and I’ve been involved in ecommerce since 2010. I’ve worked for big supplement and fitness brands and on many ecommerce platforms, including Magento and Shopify. Read article > New Ecommerce Tools: March 6, 2025 This week's installment includes updates on AI agents, financing, local delivery, audience targeting, popups, security, and China. Read article > What’s Missing on Store Locator Pages Done well, locator pages drive ecommerce sales not just in-store. Read article > From the Archive: December 2022 Founder’s Gut Health Inspires Poppi, a Soda It started with a stomach ache. In 2018 Allison Ellsworth, experiencing abdominal pain, searched Google with her symptoms. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Adapt to Survive, Says eCommerceFuel Founder Merchant Cuts Revenue 60%, Profit Rises 25% 🎯 Industry IQ Resources from our advertisers. Passport Just Made Global Growth Easier 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at newsletter@newslettercollector.com because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.