Mood Boards in UX | 10 Survey Challenges and How to Avoid Them | You Have the Users You Have | 3 Common Antipersonas in UX

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New Articles

Mood Boards in UX: How and Why to Use Them

Create mood boards to collect visual inspiration, communicate brand identity, and decide on the product's visual direction.

6 min read

10 Survey Challenges and How to Avoid Them

Response biases make it difficult to create good surveys. Follow these tips to counteract 10 of the major survey response biases and improve your survey data.

15 min read

New Videos

🎥 You Have the Users You Have

The only realistic design strategy is to cater to the actual people who use your product, instead of designing for an idealized super-user who knows more and is more motivated than the real audience. 4 min video

🎥 3 Common Antipersonas in UX

Considering 3 main antipersonas in your design process can prevent much misuse or other grief which would undermine the user experience after the product is released. 4 min video

🎥 What Every Prospective University Student Wants to Know

Most prospective university students have four main questions, but choosing which schools to apply to is a very challenging process for them. 4 min video

Submit Your UX Questions

Have a UX question for Don Norman or Jakob Nielsen? For Nielsen Norman Group's 25-year anniversary we are crowdsourcing questions (or topics) from the UX community for our founders to discuss in upcoming videos on our NN/g YouTube channel. Submit your UX question here: https://lnkd.in/e7wy3mUa

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