Econsultancy Pulse
Monday 15 October 2018 | View in browser
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Top story
Digital transformation news: biopharma behind the curve & the impact on the CMO
Our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
The best digital marketing stats we’ve seen this week
How to boost conversion rates by 32%: a recommendation engine case study
How marketers can beef up their email lists before Christmas
Great storytelling: Why your brand should be the supporting character, not the hero
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Featured Reports
A Marketer's Guide to Chatbots
Our new best practice report will demystify chatbots and explore the uses, opportunities, challenges and applications of this technology. You'll also get guidance on the best way to implement a chatbot and explore future developments in this area.
 
Maximising the ROI of Digital Marketing
Being able to accurately quantify the contribution that a marketing programme has upon revenue and profits is the holy grail of marketing measurement, yet there remains little consensus over the best way to do this. Our report seeks to clarify the conundrum of how marketers can calculate their ROI.
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Sponsored By ACT-ON
Gartner Names Act-On Software a Visionary

Enjoy this complimentary copy of the latest Gartner Magic Quadrant for CRM Lead Management — and find out how Act-On Software, the only Visionary, is rethinking the future of marketing with Adaptive Journeys™, where marketing automation and machine learning will simplify the customer journey we all know today, while helping brands better engage and deliver individualized buying experiences on a 1:1 scale.
Download now
 
 
Training
Masterclass: Customer Experience (3 days)
London, 23-25 October 2018
Creative Thinking for Digital Marketers
London, 26 October 2018
Mastering Agile: Digital Project Management (2 days)
London, 30-31 October 2018
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Econsultancy
Being the Winner of The Search Engine Land Awards for the Best Research Initiative, this report Benchmarks Google Shopping (PLA) ad spend and performance across 40mil ads in the US/UK.

This report reveals the extent to which Google Shopping ads,commonly referred to as Product Listing Ads (PLAs), have become the most popular ad format for retail advertisers, with ad spend now far in excess of text ads in retail categories.
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Latest Jobs
Better Placed
Digital Copywriter
Brand Recruitment
Online Marketing Specialist
Brand Recruitment
eCRM Specialist
EMR
Interim Digital Project Manager
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Econsultancy Pulse is a round up the latest action in the world of marketing and ecommerce.
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