Why Time, Conde Nast and other magazine publishers are charging into brand licensing, The sad state of American TV ad copywriting, Introducing the Digiday Daily Cannes Briefing, My Email Subject
| "It was more of a blip": Although a number of advertisers made a fuss about pulling their ads off YouTube, ads from these brands are still appearing there, and ad spend on the platform has remained stable. After treating it as an afterthought for years, magazine publishers are now embracing brand licensing as they try to replace their declining print advertising revenues. Apple has announced it will soon offer podcast creators basic audience analytics, but that still won't put podcasting on the same plane as most other digital media for advertisers. "You'll end up with higher costs because you've been bidding against yourself." Lenovo's Gary Milner warned marketers against using too many demand-side platforms at the Digiday Programmatic Marketing Summit in Scottsdale, Arizona. The Digiday team will be on the ground in Cannes next week. Sign up to receive our special daily email with highlights, Q&As and more. The Digiday Awards honor the best in creative marketing and advertising from brands, agencies, publishers and technology companies. Got what it takes? Enter by this Friday's early deadline and get our best entry rate. Learn how to cut down hours of busy work, provide transparency and centralize all work-related information in this on-demand webinar. Sponsored by Workfront. |
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| Ross Benes Many boycotting brands are back on the platform, and ad spend on YouTube has stayed pretty stable, according to ad-tracking firms. |
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| Max Willens With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. |
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| Sponsored Content Turn Context and brand safety are hot topics in the ad industry this year, taking center stage at the recent New Fronts. But there’s no one-click fix for brand safety, learn how trusted partners and constant vigilance can help. Sponsored content by Turn |
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| Mark Duffy No one under 50 watches TV commercials anymore, but big companies keep paying big ad agencies to create big, awful spots, laments Copyranter. |
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| Brian Morrissey Digiday is covering everything Cannes with a new morning email — and a hotline for Confessions. |
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| Sponsored Content Wrights Media As a publisher, your brand has real monetary value. Sponsors are prepared to pay for it, and without content licensing your publication, and your bottom line, may be missing out. Sponsored content by Wrights Media |
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| Sponsored Content 4INFO In this webinar, we will outline the massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO. |
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