More PR hot takes; 3 audits every brand needs

The Scoop: How Kroger is handling abrupt resignation of CEO after investigation

Plus: Chipotle goes on tariff comms offensive again; Southwest’s layoffs show danger of sweeping promises.

PR pros share their hottest takes, part 2

Even more counterintuitive wisdom.

3 audits every brand should conduct

Use these tools to stay on top of your efforts.

The Scoop: Meta offers lackluster excuse after Reels goes haywire

Also: Bezos takes control over WaPo editorial viewpoints; Paramount tries to show commitment to DEI after canceling program.

Couchbase’s Regine Nelson brings authentic leadership to employee engagement

Plus, tips to overcome imposter syndrome.

Can specialized firms survive industry consolidation?

How boutique firms operating under corporate umbrellas are adapting – and disappearing.

How National Geographic improves its social media with strong internal comms

Building internal allies results in a better end product.

The Scoop: Investors left ‘gobsmacked’ after Unilever’s abrupt CEO ouster

Also: American consumer confidence continues to drop; McDonald’s promotion emphasizes commitment to providing customer value.

Why AI is the new barometer for strategic communications

And prompts you can use right now.

Member Content

How writing like a poet can help improve brand storytelling

Getting creative can help make dry writing more engaging.

New social media features and updates to know this week

Including updates from YouTube, TikTok, Instagram and more.

Leading with a tailwind: Propelling comms with business savvy and grace

Southwest’s Linda Rutherford shares lessons learned after nearly 33 years flying high.

The Scoop: 12 Americans describe their complex relationship with TikTok

Plus: Federal agencies give conflicting orders about newest DOGE email; Substack incorporates more video.

Less Stress, More Success: How Integrated Intranets Help You Get More Done

You’ll learn how integrated intranets can supercharge your efficiency and help you achieve more with less stress.