View this message in a Web browser   Forward to a Friend For you this week: We explore how a men’s health foundation is using the cloud to get more creative with its marketing. Then we look at what it takes to build a vibrant brand and we learn how some colleges are using the cloud to get an A in budgeting. Plus, three steps to cloud backup. — Jeff Erickson, Oracle  More Than Mustaches: Using Cloud to Grow Men’s Health Research Nearly 1.3 million men are diagnosed with prostate cancer each year. The Movember Foundation is fighting to keep more of these men alive by funding research. A critical activity is encouraging participants to host local events—such as the just-completed month of mustache growing—to raise money and build awareness. Having upgraded to Oracle Eloqua, Movember’s marketers can now tailor messages to, say, hockey fans in Canada “in a few clicks,” says Movember’s Paige McCallum. Watch the video. How to Build a Vibrant Brand To earn customer loyalty, marketers must engage buyers in creative, authentic, and even subtle ways, says Oracle’s Steve Olenski. Samsung opened a flagship store that sold no products, and brands such as TOMS Shoes and Warby Parker distinguish themselves with each buying experience. Technology provides another way to build relationships—helping brands respond to questions and complaints and even provide helpful hints and entertainment. Cloud Gives Universities a Master Class in Budget Control Until recently California State Los Angeles’ budget office had to manually consolidate information on spreadsheets from 60 departments, making analysis tedious and difficult. Since moving to Oracle Enterprise Performance Management Cloud, it can easily view budgets at the department, division, campus, and university levels. See what’s happening at another California university, San Francisco State. Tech Dive: Cloud Backup in Three Easy Steps Wouldn’t it be nice if backup were as simple as 1, 2, 3? Enter Oracle Database Appliance Easy Cloud Backup, which integrates Database Appliance and Oracle Cloud Infrastructure Cloud Backup. It enables you to back up to Oracle Cloud through a single interface and develop an effective recovery strategy. Step 1: Log into Oracle Database Appliance, and store your cloud credentials. Get Started Build, Test, and Deploy Applications on Oracle Cloud—for Free Video: Introducing Oracle Cloud Free Tier Nucleus Research: Connecting Finance and Human Resources in Oracle Cloud Events Oracle Modern Business Summit December | various locations Register Oracle Modern CX Summit December | various locations Register Oracle Modern Cloud Day December–March | various locations Register Oracle Cloud Test Drive December–April | various locations Register Oracle OpenWorld  January 14–15, 2020 | Dubai February 12–13, 2020 | London April 21–22, 2020 | Singapore June 17–18, 2020 | São Paulo Register Modern Business Experience 2020 March 23–26, 2020 | Chicago Register Get Cloud Leader newsletter every week. Subscribe Stay Connected

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