This is a quick update for all CMU Daily and CMU Premium subscribers on a new series of webinars from CMU Insights taking place this autumn. | ||||
The current series of CMU weekly webinars is underway, with a different session every Tuesday afternoon - covering topics like playlists, fanbase building, brand partnerships, direct-to-fan, distribution, piracy and industry trends. | ||||
COMING UP: PLAYLISTS + FANBASE BUILDING The next two sessions put the spotlight on music marketing - specifically all the latest trends in streaming service playlists and the playlist pitching process, and the ins and outs of fanbase building for new artists. Check out all the info below. | ||||
NEWLY ADDED: DISTRIBUTION + PIRACY We've also added some brand new sessions to the schedule. The first looks at the evolution of music distribution, the role a distributor now plays, and the rise of artist and label services. The second looks at the evolution of music piracy and the industry's efforts to enforce its rights online. Again, check out full info below. | ||||
EVERY TUESDAY - OR TUNE IN TO A POST-SESSION RECORDING ON-DEMAND The webinars take place each Tuesday afternoon at 2.30pm London time and are delivered by CMU's Chris Cooke. Attendees can also access online resources and a recording of the webinar available for a month after the live session. BOOK NOW to secure your place - access to each individual webinar is just £25, plus you can book into four webinars for £75 and all nine for just £150. | ||||
UPCOMING WEBINARS - TOPICS & DATES The nine webinars currently on sale are listed below - click through to book: Streaming Service Playlists | 6 Oct Building A Fanbase For New Artists | 13 Oct Understanding Brand Partnerships | 20 Oct Building A Direct-To-Fan Business | 27 Oct Top Five Music Industry Developments In 2020 | 3 Nov Top Five Streaming Developments In 2020 | 10 Nov Top Five Copyright Developments In 2020 | 17 Nov The Evolution Of Music Distribution | 24 Nov The Evolution Of Music Piracy | 1 Dec You'll find more information about each webinar below. CLICK HERE FOR MORE INFORMATION AND TO BOOK We can also run these and other webinars bespoke for your team. Email insights@unlimitedmedia.co.uk for more details. | ||||
STREAMING SERVICE PLAYLISTS Tuesday 6 Oct | 2.30pm | BOOK TICKETS We all know playlists drive a lot of plays on the streaming services, with playlister pitching now a key part of any music marketing campaign. But how do streaming service playlists work? And how is the evolution of playlist curation impacting on the future of music marketing? Get up to speed on playlists with this webinar. | ||||
BUILDING A FANBASE FOR NEW ARTISTS Tuesday 13 Oct | 2.30pm | BOOK TICKETS How do artists go about building a fanbase in 2020? In this webinar we'll talk through the fanbase building process, from when artists are working truly DIY, through the involvement of different music industry business partners like management, distributors, labels, promoters and specialist agencies. | ||||
UNDERSTANDING BRAND PARTNERSHIPS Tuesday 20 Oct | 2.30pm | BOOK TICKETS Brands see the value of music as part of their marketing activity. But how do brand partnerships work? What do brands want from these partnerships and how does that impact who they do the deal with? And what can artists expect in return when they ally with consumer brands? Get up to speed on brand partnerships with this webinar. | ||||
BUILDING A DIRECT-TO-FAN BUSINESS Tuesday 27 Oct | 2.30pm | BOOK TICKETS The biggest impact digital has had on music is the direct-to-fan relationship – but are artists and their business partners truly realising the potential of D2F? This webinar explains how data and digital tools can be used to drive extra revenue for each artist business. | ||||
TOP FIVE MUSIC INDUSTRY DEVELOPMENTS IN 2020 Tuesday 3 Nov | 2.30pm | BOOK TICKETS In a year dominated by the impact of COVID-19, what have been the key developments in the wider music industry in 2020? As the live industry restarts, what will it look like? And what impact will the challenges of 2020 have long-term on all the other strands of the music industry? Find out in this webinar. | ||||
TOP FIVE STREAMING DEVELOPMENTS IN 2020 Tuesday 10 Nov | 2.30pm | BOOK TICKETS While the streaming boom continues, led by Spotify-style services, the digital music market is diversifying again. New streaming products and business models present both challenges and opportunities, while lingering questions about Spotify-style streaming increasingly need to be answered. We'll run through it all in this webinar. | ||||
TOP FIVE COPYRIGHT DEVELOPMENTS IN 2020 Tuesday 17 Nov | 2.30pm | BOOK TICKETS The music rights business has been more stable during the COVID-19 crisis, though certain revenue streams have taken a hit. Meanwhile copyright law and the music industry's licensing systems continue to evolve. Get a speedy update on all the key developments in music rights with this webinar. | ||||
THE EVOLUTION OF MUSIC DISTRIBUTION Tuesday 24 Nov | 2.30pm | BOOK TICKETS Music distribution has changed a lot over the last fifteen years. This webinar reviews the evolution of digital distribution, explaining how distributors expanded their services and client base, and runs through the distribution options open to artists and labels today. | ||||
THE EVOLUTION OF MUSIC PIRACY Tuesday 1 Dec | 2.30pm | BOOK TICKETS As the legitimate digital music market has evolved so has online music piracy. This webinar looks at the piracy challenge over the last 20 years, how the music industry has sought to tackle the problem, and which anti-piracy tactics actually work today. | ||||
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