Morning Scoop: Gen Z more stressed over social media

MORNING SCOOP

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

Also: NBCUniversal launches ‘Peacock’ streaming service, AT&T disputes fraud claims, Snapchat takes swing at transparency on political ads, and more.

SOCIAL MEDIA

11 musts for creating outstanding social media memes

Your online audiences don’t want a barrage of self-promotional twaddle. Instead, mix things up a bit with lighthearted text emblazoned over a striking image. Here are the keys to success.

CONTENT MARKETING

Infographic: How to capture the Gen Z demographic

These young consumers are becoming ever more influential. Here are tips for how to earn their attention and loyalty.

PR DAILY AWARDS

Does your visual content captivate and inspire audiences?

Enter PR Daily’s Video & Visual Awards to earn recognition for the compelling stories you told. The deadline for submissions is Nov. 1.

PR

Why you don’t need a bigger training budget

See how even the smallest comms teams are getting robust training without breaking the bank.

MARKETING

Influencer fraud’s $1.3B price tag—and how marketers can respond

A new study says companies will waste big bucks on posers with fake followers and over-hyped promises, but industry insiders say it presents an opportunity for savvy pros.

MORNING SCOOP

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.

WRITING & EDITING

How writers can embrace being edited

The professional nitpicker is your friend—honest. The seemingly arbitrary changes and brutal hacking of your magnificent prose are purposeful. Here’s what you should know.

SOCIAL MEDIA

8 ways to engage on LinkedIn to boost your PR and marketing efforts

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.

MEDIA RELATIONS

Win journalists over in 4 steps

Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines.

RESEARCH SNAPSHOT

Most employees believe workers should speak out

The majority of U.S. employees believe they should use their voice to speak on current topics, even if it’s critical of their employer.

PR DAILY AWARDS

Have your videos and visual captivated audiences?

Enter PR Daily’s Video & Visual Awards to share how your visual content caught the attention of internal or external audiences. Deadline for entries is Nov. 1.

CRISIS COMMUNICATIONS

PR crises that have defined 2019

Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?

MORNING SCOOP

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

Also: Gen Z devoted to their online platforms, social media takeaways from Toms, racist comments overshadow ‘SNL’ casting breakthrough, and more.