How to boost your public image In slow or volatile markets, it's important that you and your brokerage are recognized as a real estate authority in your area. Take these steps to attract positive attention and project confidence and expertise. Full Story: REALTOR® Magazine (1/18)
Best Practices in Sales & Marketing
Digital ads are relevant for 44% of consumers Most digital ads that 44% of adults saw in 2023 were somewhat or very related to their lives and interests, a CivicScience poll revealed, up from 37% in 2022. While the jury's out on whether targeting is getting better or people are just viewing more ads, relevant marketing makes 59% of people likely to click. Full Story: CivicScience (1/18)
When selling a product, don't rely on the product's greatness to do the selling, writes Andy Boyd, Appfire's chief product officer. A good sales approach uses a mix of product-led growth models and sales-led growth models to create revenue. Full Story: Forbes (tiered subscription model) (1/16)
Residential starts decreased 4.3% in Dec. Residential housing starts dropped to a 1.46 million annualized rate last month, down 4.3%, led by a fall in single-family home construction, according to the Commerce Department. Meanwhile, multifamily starts climbed to the highest level in five months, and building permits increased. Full Story: MarketWatch (tiered subscription model) (1/18),Bloomberg (1/18)
NAR President Kevin Sears shares a message from the road about developments at NAR and the association's continued advocacy in support of your business. Watch his message to you.
Fair & Equitable Housing
Some cities better than others for Gen Z buyers Recent data from the U.S. Census Bureau indicates that Gen Z households own their homes at a comparatively lower rate, with challenges such as high prices and mortgage rates and entry-level incomes limiting housing options. An analysis by Point2 of 100 major cities for Gen Z home-ownership feasibility found that cities like Fort Wayne, Ind., and Corpus Christi, Texas, offer better prospects. Full Story: Professional Builder (1/18)
Legislation & Regulation
Banks face uphill battle in growing loan business Major U.S. banks face a challenging outlook for net interest income, which some forecast will hold steady, while others expect it to decline. Interest rates and difficulties in growing loan volume are major contributing factors. JPMorgan Chase expects consumer loan growth to become more sluggish and the demand for new commercial and industrial loans to be muted "as clients remain cautious." Full Story: The Wall Street Journal (1/12)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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