How they closed 690 opps using video What would you do with almost 700 more closed opps from first-time clients? Learn how Adviser Investments did it with video, and learn how your team can get started too.
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Best Practices in Sales & Marketing
Why highlighting scarcity within marketing pays Brands can boost interest, perceived value and sales among consumers by touting goods or services as in "short supply, hard to obtain or restricted in any way" such as PrettyLittleThing's Back in Stock website category, writes Michael Stelzner. To guard against "fake scarcity," research to determine how each type of scarcity—like limited editions and demand-related—is best for an audience, and focus on helpful messaging. Full Story: Social Media Examiner (5/25)
Help team members grow their strengths Learning and cultivating the strengths of each team member can help them be more intentional—and more successful—in those areas. Sales leaders, too, should aim for constant improvement through developmental opportunities and advocate for resources and support from the company. Full Story: The Center for Sales Strategy (5/24)
Warming temperatures should spell an increase in lumber demand and new homes, with timber markets "a little more resilient than you'd expect given the rapid rise in interest rates," Dennis Webb of Big Creek Lumber says. Throughout this year, the U.S. is likely to use about 50 billion board-feet of lumber and Rocky Goodnow of Forest Economic Advisors believes "this sector is likely to outperform the overall economy because there's still a lot of strong fundamentals that we think is going to help." Full Story: Sierra Sun Times (Mariposa, Calif.) (5/22)
MBA predicts 14% decline in multifamily lending Lending for multifamily projects is likely to fall 14% this year before rebounding in 2024, the Mortgage Bankers Association predicts. This year's multifamily total is expected to reach $375 billion, while commercial and multifamily mortgage borrowing and lending is predicted to decline 20% to $654 billion before recovering to $829 billion in 2024. Full Story: Multifamily Dive (5/22)
9 ways work/life balance helps you ace it all Leaders who lack work/life integration and balance will have lagging productivity and less success, entrepreneur and former tennis pro James Cluskey tells business coach Allison Dunn in the "Deliberate Leaders" podcast. Among many other tips, Cluskey also stressed the importance of a community around you who can serve as "positive multipliers" and help you through difficult situations. Full Story: Deliberate Directions (5/25)
Fair & Equitable Housing
Rise of corporate landlord prompts affordability questions After buying 66 apartment buildings in San Diego County in 2021, private equity firm Blackstone Inc. has become one of the region's largest landlords, raising concerns among lawmakers and affordable housing advocates about increasing rents, evictions and maintenance issues affecting thousands of tenants. Full Story: Los Angeles Daily News (5/25)
Editor's Note
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