Motion Picture Academy adds diversity; Video tips from Encompass Health; Tips for reaching diverse audiences; and more

DAILY SCOOP

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

Also: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.

VISUAL & VIDEO COMMUNICATIONS

Video series about race relations put words into action at Encompass Health

Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.

CRISIS COMMUNICATIONS

3 tips to improve messaging to diverse audiences

Apply the principles used by The Trevor Project to craft messages that respect your audience’s diverse, intersectional identities.

BRANDING

Consumer brands must tap technology to stay relevant post-pandemic

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Authenticity and empathy still lead the way.

DAILY SCOOP

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

Also: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more.

THE WORKPLACE

How to network, connect and keep your career cranking amid COVID-19

Experts share five tangible ways to remain relevant and indispensable in this difficult job market.

SOCIAL MEDIA

Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR pros on social media should focus on providing value to their audience. Here’s what that might look like in practice.

PR DAILY AWARDS

Showcase your top-notch content assets, campaigns, people and teams

Enter PR Daily’s Content Marketing Awards to earn recognition for your outstanding content creation. The entry deadline is July 24.

HOW WE DID IT

How to measure the efficacy of your channels

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.

DAILY SCOOP

Social media platforms ban groups for hate speech, Wendy’s speaks out after Twitter silence, and brand managers celebrate #NationalSocialMediaDay

Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.

INTERNAL COMMUNICATIONS

Crucial workplace wellness trends

If you’re not mindful of—and actively investing in—workers’ mental, physical and financial well-being, good luck sustaining a healthy business in the days ahead.

CRISIS COMMUNICATIONS

Why you should focus on small gains, not glory

The role of PR is to drive commercial success. How do we prioritise an approach driven by facts and figures over kudos and cachet?

PR INDUSTRY

Communications leaders commit to accelerate DE&I progress

Signatories to the Diversity Action Alliance agreement promise to report the ethnicity and rank of employees to a confidential database to help benchmark progress on diversity and inclusion.

DIVERSITY & INCLUSION

Addressing diversity through mentorship and better communication

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs.