Women today want more than beauty-from-within and antiaging from their supplement formulas. They want real solutions designed for and studied on women for health issues that impact them, often disproportionately, including gastrointestinal issues, high stress, low mood, muscle maintenance — and let’s not forget about menopause.
Success in this category requires full understanding of these customers, deep formulation expertise and ingredient knowledge, as well as thoughtful marketing strategies.
- How GI issues, stress and sleep can affect women more than men and why supporting the gut-brain axis can help address all three.
- Clinically proven ingredients for a variety of women’s life stages.
- New development in the beauty-from=withing segment.
Join us on Wednesday, May 7 at 11:30 a.m. ET / 8:30 a.m. PT for this SupplySide Supplement Journal Sponsored Intensive, where experts from AIDP, Cypress Minerals, Freeman Nutra Group, Gencor and Nexira will discuss the rapidly evolving women’s health supplement category. |