Performance marketing

5 suggestions for moving beyond MQLs

MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies.

Diversity and inclusion in marketing

Marketers could have saved Target and Southwest from themselves

Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best.

Marketing management

How marketing’s broken promises are sinking your renewal rates

Contract renewals reflect your marketing's truth. If your story breaks, customers walk. Here's how to fix the gap and boost retention.

Digital asset management (DAM)

Beyond tagging: High-value GenAI use cases for DAM

DAM + generative AI = A new paradigm for creatives and martech leaders.

MarTech webinar

Still digging through folders like it's 2012?

It’s 2025. Your marketing workflow shouldn’t feel like a digital scavenger hunt. Join this webinar to see how GenAI is helping marketers ditch the busywork and find what they need fast.

MarTechCharts

Content generation outpaces other applications of AI for marketers

We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?

B2B marketing

Your top B2B YouTube ads questions – answered

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.

Marketing artificial intelligence (AI)

5 ways marketers are actually using AI to get more done

This guide covers five grounded, real-world ways marketers are using AI right now to improve efficiency without sacrificing quality.

Marketing technology

More consolidation among data tools, as Fivetran acquires Census

Vendors touching customer data keep pairing up as data becomes more essential in the AI era.

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

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What else we're reading

• Are you even a marketer if you haven’t faced this?
• Salesforce hacks designed to make life easier for users
• Is there even a difference between ABM and B2B marketing anymore?
• What makes a good chatbot?
• Corporations stop pretending Pride matters to them.
• Breaking news: Wharton prof says AI can be a marketing game changer.

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.
• NEW! MarTech’s new MarTech Intelligence Report, B2B Data Enrichment and Hygiene: A Marketer’s Guide, includes profiles of 12 B2B data vendors.
• Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.
• MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
• Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.
• The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.

What they're saying

• “In the final analysis, all businesses sell the same thing: Trust.” – Constantine von Hoffman in Marketers could have saved Target and Southwest from themselves
• “MQL became the marker defining the edge where marketing supposedly stopped its work and threw (hopefully) qualified leads over the silo wall.” – Kathleen Shaub in 5 suggestions for moving beyond MQL

From Search Engine Land