MTA is dead: Why marketers should adopt an agile marketing strategies Matt Voda, CEO of OptiMine Software, highlights attribution alternatives to MTA and explain the simple changes that are bound to make a large impact on a brands marketing tactics.
ClickZ Daily: May 19, 2020 |
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| Good Morning! For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Software, highlights these options and explain the simple changes that are bound to make a large impact on a brands marketing tactics. Also, we spoke with Arm’s CMO Joyce Kim, about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing and communications. “The biggest challenge that I had was in expanding our marketing beyond targeting the semiconductor engineers that knew us well,” said Joyce. “We touch 70% of the world’s population. Whenever I speak to a room and ask how many people have a smartphone, literally every hand goes up.” |
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Data & Analytics Matt Voda For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Software, highlights these options and explain the simple changes that are bound to make a large impact on a brands marketing tactics. |
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Digital Leaders Jacqueline Dooley ClickZ spoke with Arm’s CMO about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing & communications. Read more |
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| Digital Marketing Kamaljeet Kalsi 57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app push notifications during the pandemic, and more. Read more |
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| Digital Advertising Omri Argaman User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemic is the opportunity to retarget users who are more accessible and available now. Read more |
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| Case Study Jacqueline Dooley Cheetah’s VP of Global Loyalty and Sales explains the Cheetah Loyalty platform and how they helped Donatos Pizza build and grow their loyalty program. Read more |
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| Content Marketing Ting Zheng Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read more |
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