| Aug. 18, 2021 | 🎈On this day in 1868, astronomer Pierre Janssen discovered helium. A Message from OSM Worldwide How the Shipping Experience Builds Loyalty A great customer experience depends on a seamless shipping strategy. From updating customers on orders to making returns simple and stress-free, learn how data-driven shipping solutions can strengthen ties with your customers, build brand loyalty, and drive repeat business. Learn More... Webinar: Streaming Video + Ebook How to Build a Multi-carrier Shipping Strategy Shipping is critical to ecommerce. The ability to put a product in a customer’s hand reliably and affordably is a competitive advantage. In this 20-minute streaming video, we'll address how using multiple carriers — FedEx, UPS, USPS, others — can lower shipping costs, improve transit times, and protect against disruptions. Instant Access... Ecommerce Product Releases: August 15, 2021 Here is a list of product releases and updates from mid-August from companies that offer services to online merchants. There are updates on branded mobile apps, headless commerce, small business grants, purchase protection, acquisitions of Amazon sellers... Influencer Marketing, Part 5: Choosing Influencers Choosing an influencer is everything. The right spokesperson can yield big profits. The wrong one can bring disaster. This post is "Part 5" in my influencer marketing series. I've covered what it is, why to use it, setting goals, and picking the right channel. Lifecycle Marketing in Practice Lifecycle marketing connects a business and its customers, providing the proper communications at the proper time. Done well, it helps retain buyers and provide a better overall shopping experience. 15 Tools to Protect Content from Theft, Plagiarism If you publish original content on the web, there’s a good chance you’ve encountered pirates stealing and reposting your text, images, or video. Here is a list of tools to help protect and defend your original content. Product Photography, Part 2: Selecting Tripods How do you create flawless product photos? It's often as simple as using the right tripod. A tripod allows you to level horizontal lines and keep your camera fixed and steady during shoots. This is the second post in my series aimed at helping ecommerce merchants... 📊 Ecommerce Chart 🗓 CommerceCo Upcoming Live Events CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants. Apply for free membership. Aug. 19: IP Addresses Impact Connected TV, Over-the-top Advertising
Data strategies for advertising on television and streaming services. Aug. 26: Grow Great Brands, Enhance Customers' Lives
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