How to connect your buying strategy in a fragmented media viewing landscape.
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| | Reach viewers anywhere with a TV everywhere ad strategy. | | | | The newest age of television is the digital one. With data-driven TV advertising, you can find your audience among the viewing masses. Plan and buy inventory across linear, addressable, and connected TV with an omnichannel strategy — the key to real measurable ROI. In the Forrester report The Digital Transformation of Video Advertising Arrives you’ll learn what it takes. | | | | Read now | |
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| | Forrester does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Forrester research publications consist of the opinions of Forrester’s research organization and should not be construed as statements of fact. Forrester disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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