Recurrent Ventures is starting 2022 in the middle of its coming out party. The progress Recurrent makes, both this year and beyond, will help answer questions that sit at the heart of key conversations in media: Can this approach scale, as Recurrent rapidly integrates new companies into the fold? And could Recurrent be reshaping the reputation of private equity’s role in media by successfully boosting the growth of these digital brands? Read more below. Other things to know about - Deadline extended: The Digiday Media Buying and Planning Awards recognize the output of agencies as they navigate the path forward. Submit by this Friday, January 21 to be considered.
- Marketers are realizing the full potential of CTV advertising and how to fully leverage it — and that applying linear TV strategies is no longer enough. Sponsored by MNTN.
- Download this new guide to learn how marketers are fine-tuning and configuring campaigns to better match the nuances and audience opportunities of iOS versus Android. Sponsored by AdColony.
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| | | | | What started out in earnest as a passion project for esports organization, quickly became an extension of ongoing efforts to build a media business. | | |
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howdy! | | | | | A recent change in leadership in running Mediaplus’ U.S. operations signals the German-owned media agency is getting serious about ramping up here. | | |
| | | | | When it comes to mobile campaigns, there’s more to consider than simply the platforms, channels and apps — each operating system offers distinct opportunities to reach audiences. | | |
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howdy! | | | | | Insider’s revenues from ad campaigns using its first party data platform, Saga, rose 175% in 2021. | | |
| | | | | Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. | | |
howdy! | | | | | Tasked with overseeing the ad industry’s response to mounting privacy requirements, the IAB Tech Lab must referee competing interests. | | |
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| | | | | Identifying metrics that are aligned with marketers’ interests and are difficult to game is a challenge, but attention metrics are emerging as one solution. | | |
howdy! | | | | | A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. | | |
howdy! | | | | | As the future promises less tracking and a more crowded digital marketplace, advertisers look to fire on all cylinders and meet customers where they are. | | |
| | | | | Last year, many brands and consumers alike were introduced to the concept of the metaverse for the first time. In 2022, we expect to see a whole lot of experimentation in this online world. |
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