The generals who will lead HBO Max into battle with Netflix and Disney are emerging.
| | | | The generals who will lead HBO Max into battle with Netflix and Disney are emerging.
John Stankey, the CEO of AT&T's WarnerMedia, has appointed, in the last few months, a slew of execs to key roles overseeing the forthcoming streaming service.
The subscription offering, due out in the spring of 2020, is WarnerMedia's bet on the future of TV. As viewers abandon traditional TV services, including AT&T's satellite operator, DirecTV, the company is turning to online-video subscriptions to grow its audience.
Meet the 12 execs whose work will determine whether HBO Max succeeds or fails.
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