Marketing Week Live

Hi John

Wow! Day 1 of MWLive is over, and what a brilliant day it's been.

It’s a shame you missed it but we thought you might like a snapshot of what has been happening. You can also follow the action on twitter.

We’re far from finished with a whole day still to come so register today and get down to London’s Olympia West tomorrow!

What is coming up?

Mark Ritson: ‘Marketing: The sh*t that does matter, and the sh*t that doesn’t

16:25 - 17:00

In his inimitable manner, Marketing Week columnist, consultant and academic Mark Ritson will lay bare the failings of modern marketers.

What does ‘The Future Marketing Organisation’ look like?

09:10 - 09:45

A panel of top marketers will explore where marketing will sit within organisations and how the structure of marketing will change.

Marketing on a shoestring: Being creative with tight budgets

09:45 - 10:20

Top marketers explain how to extract maximum value from minimum spend.

Blurring the lines between digital and print marketing: An omni-channel approach

11:00 - 11:20

As consumer shopper behaviour changes and customers move from in-store to digital to print and back again; we show trends to maximise sales through omni-channel marketing.

Plus… Don’t miss all the amazing exhibitors we have just waiting to help you solve your marketing challenges!

Don’t forget, we open an hour earlier this year so join us from 8:30am.

See you in the morning!

The MWLive team
marketingweeklive.co.uk

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