FineArtViews - The AMP Newsletter
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All About the Blue by Sherry Roper Oil on Linen | 16 x 12
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Hi There,
Your artist website is the most important piece of your online marketing strategy. At FASO, we specialize in creating beautiful and high-performing artist websites that work to turn website traffic into prospects for your business.
In the article below, Rachelle Lima, Guest Author for FineArtViews describes her experience of using FASO to create her artist website and the importance of using your website in conjunction with your overall marketing approach.
Don't forget to reply to this email and send us any questions you may have!
Enjoy, Clint Watson
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If I was going to click the "enter" button and launch a website I needed to do my homework and I did three months of research. A few years back it seemed like the natural next step, a natural progression. I was apprehensive of newer technology and was sure I would push a wrong button and blow up my computer. But, I decided it was time. I knew I was a small fish in a big pond...make that an enormous ocean, but my website opened the door to so many avenues and actually did a lot of the work for me. This left me with more time to paint, and with more time to paint my portfolio began to grow.
Get to know me and you'll know I do my homework. Maybe it comes from years of being self employed and that the responsibilities and results for business decisions are in my hands. That being said, as hard as I try sometimes I need to turn to my business partners for help.
The same applies to the provider of my art website, a company that has proven to me on multiple occasions that they stand up to their core values and understand the needs generated by fine artists, regardless of where they are in their artistic journey. They are here to help no matter how many questions I have, how many times I change my template, color scheme, navigation bar, and on and on. At some point I even picture them in a meeting talking about their customer's concerns and saying "anything from Rachelle this week?' Ha Ha! ...sigh. The technical support does all of the technical homework for me and connects with most social medias allowing me to generate a network of my choosing.
With reduced stress comes focus, confidence, and time management. The canvases for my still life series have been primed and were selected months ago with a focus on vertical compositions.
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New confidence feels like an eerie sense of calm along with "don't sweat the small stuff" and I am more comfortable in my own skin, as if reaching another level of growth and artistic maturity. This keeps me motivated, and painting after painting compels me to up my game and ask myself if I can do better while painting what I love.
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But what about that time management, those two words follow me around constantly. Life happens to all of us and often has its own agenda and really messes with a person's schedule. First take care of loved ones, the canvas will wait.
So right now there are two smaller canvases which will be paintings number four and five in my series. New and different for me but sharing similar color palettes so experimenting with time management and painting both at the same time. I got the idea off of Instagram from Nathaniel Skousen, he calls it double Wednesday. Mine will be more like "lucky to get through two in one month November."
Here is a sneak peek of two very wet canvases at this point.
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With new found growth and maturity I am looking forward to stronger compositions and bolder looser strokes, with details to follow.
My website; my partner. If it weren't for my website I would not be sharing this. This is what I mean when I say "one truly feeds the other." Don't be afraid, a lesson that applies to me both on and off the canvas. Life experiences create growth and contribute to our shared humanity, and with growth both on and off the canvas the world becomes more connected and even more beautiful, if we just let it.
May you find a piece of fine art to brighten your day. |
Rachelle Lima Guest Author, FineArtViews rlima.faso.com
PS - This is Clint again. I hope you enjoyed Rachelle's article about utilizing her artist website as a true marketing resource. If you're looking for new ways that you can market and sell your art, click here to sign up for your free FASO trial today. Try us free for 30 days and find out for yourself why 15,000 artists have entrusted FASO with their website.
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