JULY 11, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday July 11. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

A mystery-shopping study shows what salespeople are doing right – and wrong.

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Ride ‘em Tacoma. Toyota tops the most-viewed ad ranking with wild West-themed spot.

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Here is a look at vehicle “profiling” and how it makes us safer.

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RouteOne’s eContracting platform and suite of F&I solutions – including digital retail, credit application, menu, and compliance – provide an end-to-end, digital consumer experience, configurable to your unique business strategies. Connecting thousands of dealers and finance sources every day for vehicle financing, we offer innovative tools to help you adapt to the evolving retail landscape. Discover what RouteOne can do for you.

It’s road warriors vs. casual rides, according to iSeeCars data. Owners of certain vehicles are more likely to pile on the miles, while other vehicles are driven far less. Check out the lists.

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Speed to market and strong merchandising are vital to dealerships today. In a WardsAuto webinar, HomeNet Automotive’s Russ Daniels tells how to accomplish both. The event is Tuesday, July 17 at 2:00 pm ET / 11:00 am PT. Click here to register.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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